I found a site that is good to explain the term "ethical reasoning". It is the official website of an organization claims animal rights, PETA.
PETA Official Site
I think the website provides us information from the perspective of respecting animal rights, as they say on the top of the site. Respecting animal rights, not regarding them as humans', is a good example of ethical reasoning. Because it has the perspective based on if the thing is right or wrong, which is define the term "ethical reasoning". This organization has many ethical reasoning sentences or claims on the website, so please check them out.
hello ikumi, i checked the PETA website, and realized, as you said, there are many ethical reasoning sentences and claims. but i think this is the effective way for viewer to get interested in their activities. as the NGO website, it is significant for them to show that they are really for animal rights from hearts. the PETA shows their passion toward animal rights, so views could more rely on them, i think.
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